In its Q1 2023 Poultry Quarterly report titled "Outlook 2023 - Bullish Markets Amid Rising Cost, Supply, and Avian Flu Worries," Rabobank has provided an optimistic outlook for the global poultry industry by the year-end of 2023. Although demand remains robust while supply is limited in most markets, things are starting to shift. This change presents a unique opportunity to take advantage of emerging trends that may be present over the next few years.

During an economic recession, market conditions can be drastically affected; not only will high inflation weaken consumer buying power, but the demand for affordable chicken products such as eggs and cheaper cuts of meat are also likely to surge. This is especially true in markets where more expensive but slower-growing or organic options exist - consumers seek out conventional poultry goods due to their cost-effectiveness.

During periods of high food prices, weak economic conditions, and strained consumer spending power, government interventions can be a crucial step to take. These interventions may consist of imports being increased or the export restrictions which were seen in 2022; both are important factors that could benefit global traders in 2023. Furthermore, diseases in poultry also contribute to this difficult situation.

Avian Influenza Plays a Key Role

Avian influenza is sure to affect numerous markets across the globe. In particular, its potential spread into Brazil could dramatically disrupt international commerce, particularly if it reaches key production areas in South or Center-West regions. To mitigate this risk and protect against further disruption, optimal biosecurity measures must be put in place alongside monitoring and compensation programs. Moreover, discussions around utilizing vaccinations as a preventative measure will become increasingly pertinent as AI continues to evolve. Concentrating on health management practices in poultry help in several ways.

There are three key principles of poultry health management:

• Prevention of disease

• Early recognition of disease

• Early treatment of disease

Health management professionals recognize that the most effective approach to disease control is prevention. As such, it's important for poultry production experts to pay close attention to any signs of distress and illness in their birds, as well as ensure they are receiving proper nutrition levels in their diets. By implementing these measures early on, we can greatly reduce the spread of diseases among our poultry populations. Also including growth promoters and disinfectants like Himalaya Him, Ecare Se, Virkon S, KOHRSOLIN-TH, and many others for better poultry health.

 To prevent the spread of H7N9 bird flu, countries like China have implemented preventive measures to maintain healthy flocks.

 Not only does health management in poultry guarantee the well-being of fowl, but it additionally looks into considerations for human safety like disease transmission from birds to humans, waste disposal methods, and meat consumption.

 In this context of major supply and demand volatility, being disciplined in supply is key – the recent oversupply in the US shows how fast markets can turn. Countries like Brazil and Thailand are facing increasing challenges. In the case of Thailand, recovering pork production means a rising domestic meat supply. Additionally looking into poultry health management helps in managing several challenges.